Starting an animation company

Beelzebreast animated series
Beelzebreast animated series

I grew up in the 90’s watching cartoons like Transformers, He-man, David the Gnome and Silver hawks. I have fond memories of these early cartoons, especially the theme songs, which still have a nostalgic effect today. From watching X-men and Dragon Ball Z before school to catching late night adult animation and anime on SBS. I remember the excitement of being allowed to stay up and watch Movies like Akira, Ninja Scroll and Various Ghibli movies as a teenager and my interest has continued to grow.  

As an adult in my 30’s I still watch cartoons and anime and base my art styles off a lot of the cartoons I watch.

What I love about cartoons and animation is the art, the stories and the character development. And more recently I have started to appreciate cleverness and creativity of the scripts and character dialogue.

I have always dreamed of starting my own animation company but knowing how expensive it is to create an animation, I haven’t considered it as an option. Over the years of starting and failing at many business ventures that I wasn’t really interested in, I decided to give it a go.

Without much animation experience, no money, and a lot of ideas I created a name for my company Profound Visuals, designed a logo and purchased the domain. Without much idea of what to do or how to start an animation company, I built a website and had scripts written for some of my favourite ideas.  

I wasted a lot of money at this stage trying to find my feet, developing stories and creating concept art for many different ideas at once. If I had to start all over, I would work on one idea at a time. It took me a few years of fiddling with the website, blogging and developing different stories to settle on a system I was happy with and to pick a concept I wanted to develop.

Finding an animator was another difficult task. I spent months sifting through Youtube, websites and Instagram to find artists. I emailed them to find out prices, not hearing back from most of them and finding out they were too expensive from the rest. I’m sure they could tell how naive and unprepared at that stage. I ended up looking at animation school showreels and contacted student animators and found some really great artists to work with.  

I still have a few projects on the go, but I have zeroed in on Beelzebreast as my primary concept.  

“High school is hard when you’re a demon.

It’s even harder when you spout giant breasts out of nowhere… like, actual lady lumps… in front of the entire school!

Meet Beelzebreast. Demon, Bully-hater, and Very Well Endowed.

Powered by rage against the angels who bullied him as a teenager, Beelze seeks vengeance by waging war on heaven and earth, while taking down as many innocent souls as he can in the process.

Amidst the fighting and bloodshed, he encounters his former bullies in the line of duty which forces him to revisit his past and come to some profound realizations about life, letting go, and just being yourself. 

Cone along on this journey of admittedly, rather bizarre growing pains with our anti-hero Beelze. Cringe at his traumatic flashbacks, applaud him as he kicks angel butt, and cheer him on as he finds love and eventual peace through self-acceptance.

Funny, absurd, yet painfully realistic – Beelzebreast is essentially a story about self-discovery and resilience that will get you thinking.

Each episode starts in the present, then takes us back to a pivotal point in the demon’s life which has shaped him to be who he is today.”

This is idea is very much a WORK IN PROGRESS and I am learning new things about the industry every day. From what I have learned the following is how I work on my projects (I am not an expert and might be doing this wrong).  

  • Don’t contact artists until you are ready to start the project. I feel like I wasted a lot of artists time when I first started. Not being prepared and not having the budget to even start what I was asking them for. 
  • Nut out the story outline, character development and script for your story. I only script for a pilot episode or teaser to gauge the audience interest in the project. If the audience doesn’t like it, I won’t proceed.  
  • Find and artist, start character design, visualization and discuss animation style. 
  • Finalise the above. 
  • Voice over recording. My animated required this first to work out the timeline for the animation. 
  • Animated story board to review how the final animation might look. You can add sound effects and music at this stage. 
  • Review story board and script for changes and make those changes. 

This is the stage I am up to and from here, I will proceed with the final animation, voice over, music and sound effects.

The process is incredibly expensive and I’m looking into crowd funding and other options to finalise the pilot animation.  

For now, this is a hobby of mine, but I will keep grinding to make it a success. When will I feel like it’s succeeded? Well, I don’t exactly know, but I have some goals in mind. Of course, making money, whether it’s by selling merchandise, Youtube subscribers, website visitors or having a series purchased and produced by a network, receiving over 100,000 views on a single video and having active fans.

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